BC Partners inks $750m deal for Madison Logic
- Private Equity
- December 30, 2022
- No Comment
- 14
BC Partners has bought a majority stake in Madison Logic from US private equity firm Clarion Capital Partners.
The deal is understood to value the account-based marketing (ABM) business at roughly $750m.
Announced several days before the end of this calendar year, the investment tops off a busy year of dealmaking for BC Partners, in spite of a wider slowdown in the M&A market.
The PE firm has inked several €1bn-plus acquisitions in 2022, including the purchase of a majority stake in French natural healthcare group Havea and a joint ownership deal with Bain Capital for Italian paper manufacturer Fedrigoni.
Shareholders including the chief executive and co-founders, along with Clarion, will maintain ownership stakes in Madison Logic, which provides business-to-business ABM services.
BC Partners said the deal builds on the company’s thematic focus on digital commerce, digital marketing and digital transformation.
Its investments in the sector have included online pet retailer Chewy and digital services agency Valtech.
Raymond Svider, chairman of BC Partners, said: “Madison Logic embodies the key themes that we look for at BC Partners and within the technology sector: it is an industry leader in a secularly growing market with multiple avenues for growth and a strong management team.”
Luma Partners acted as exclusive financial advisor to BC Partners, and Kirkland & Ellis acted as legal counsel.
Madison Logic and Clarion Capital Partners were advised by William Blair as lead financial advisors and Brownstein Hyatt Farber Schreck as legal counsel.
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