E-commerce goods aggregator Razor Group raises $70 million

Berlin-based consumer e-commerce brands holding company Razor Group has received $70 million in funds to drive long-term growth, taking its business model into more geographies, e-commerce verticals and marketplaces.

The round is led by consumer-focused investment firm L Catterton, supplying funds from its Latin American fund, and is backed by technology investment firm 468 Capital and venture capital unit Presight Capital.

Founded in 2020, Razor focuses on buying profitable e-commerce businesses for scaling up across international markets. The 200+ brands in its portfolio have so far generated over $1 billion in debt and equity funding.

Given the Latin American element of the transaction, Razor also took the opportunity to confirm its latest acquisition in that region. It has invested to acquire Mexico City-HQed Valoreo, a consumer brands holding company also backed by L Catterton and Presight Capital. 

Razor now proposes to use the proceeds for further external growth initiatives as well as organic growth from its existing brands.

Tushar Ahluwalia, co-founder and CEO at Razor Group, said: “We are pleased to have received the validation for our strategy from a consumer investor of L Catterton’s calibre.

“Leveraging our e-commerce and operational expertise to help our brands reach their full potential is a core element of our strategy. 

“This financing round not only provides us with additional capital to support our roll-up engine, but our impressive line-up of new and existing investors gives us an unmatched understanding of global consumers and exceptional operating expertise to help our brands grow and thrive, advancing our position as one of the leading e-commerce aggregator platforms.”